25.09.2018 – The world of individual transportation is changing: manufacturers and suppliers must come to grips with more and more questions regarding the electrification of vehicles and connected mobility, driverless vehicles, packages of digital services or transportation services. To explore the challenges posed by the mobility disruption and celebrate ideas for the automotive future ahead, a new biannual convention, called Shift AUTOMOTIVE was created. This automotive convention takes place twice a year in Geneva and Berlin, alongside the Geneva International Motor Show (GIMS) and International Consumer Electronics Fair (IFA).
For its next show taking place from 7-17 March 2019, the GIMS is planning an exhibition module called Shift AUTOMOTIVE – Campus of the Future.
The Shift AUTOMOTIVE – Campus of the Future will focus on information and education of the wide audience and showcase the digitalization process of the car industry. Various new electronic mobility solutions will be presented on modular stands. On information platforms visitors will discover how new technologies emerging in both sectors, electronics and automotive, are rapidly and fundamentally transforming the world of mobility. « Our objective is that the Geneva International Motor Show 2019 will become increasingly focused on the future without losing the perspective of its nearly 100 years of history » declared André Hefti, Managing Director of the GIMS. «We will present to the visitors everything that the manufacturers and suppliers are doing with their current developments and what they are proposing for the future.»
Shift AUTOMOTIVE – Campus of the future will also be in the spotlight on the Press days just before the public event starts (5-6 March 2019).
Shift AUTOMOTIVE was launched during Geneva International Motor Show in 2018 as a biannual convention between GIMS and Palexpo on one side and the IFA and Messe Berlin on the other side. Its first edition took place in Berlin on 4 and 5 September 2018 where Industry leaders from across the automotive and electronics sector were discussing the future of mobility. In a series of keynotes, brief impulse talks, panels and workshops, this conference explored the impact of new technologies on the world of mobility and how they transform the way we think, live and drive.
The Geneva International Motor Show
The Geneva International Motor Show takes place every year at the beginning of spring. The 2018 Geneva International Motor Show confirmed once again its importance as its exhibition halls were full and with the presentation of 157 World and European Premiers on two press days to over 10,000 media representatives . More than 660,000 visitors from all over the world were registered during the 11 public days.
The Geneva International Motor Show is the only international motor show recognised by the OICA (International Organisation of Automobile Constructors) that takes place every year in Europe and is a member of the « Top 5 » worldwide.
IFA is the most significant trade show for consumer and home electronics and took place from August 31 to September 5, 2018 at the Berlin Exhibition Center (ExpoCenter City). In addition, IFA Global Markets expands from 2-5 September at STATION Berlin, where buyers, OEMs and ODMs meet at Europe’s largest sourcing show for the electronics sector.
Palexpo, Geneva’s exhibition and convention centre situated in the heart of Europe, is an international venue for sporting, economic and cultural shows and events. It hosts prestigious events such as the Geneva International Motor Show, Davis Cup tennis, the Concours hippique international de Genève, the Supercross, the Salon international de la haute horlogerie, Vitafoods, Ebace, INDEX ArtGenève, Gem Genève and EPHJ-EPMT-SMT.
Based on turnover and growth, Messe Berlin is one of the world’s ten leading trade fair companies, developing and hosting hundreds of live events in Berlin and around the world. Its wide-ranging portfolio includes ITB, IFA, InnoTrans, FRUIT LOGISTICA and the International Green Week, as well as major conferences and iconic events such as the street celebrations (Fanmeile) at Brandenburg Gate.
Philipp Walser – Project leader
SHIFT AUTOMOTIVE GIMS 2019
“Campus of the Future”
Walser New Mobility
Tel. +41 (0) 79 366 03 22