21.07.2016 nViso, a Lausanne based company providing software that detects human emotions by capturing and interpreting facial micro-expressions and eye movements, has released a fintech solution that detects how investors truly feel about financial issues to facilitate financial decision-making.
The personalised engagement solution called EmotionAdvisor, utilises artificial intelligence to reveal people’s true feelings about their financial priorities. Using an ordinary webcam or smartphone, it captures facial expressions in real-time as users watch a video about a variety of financial issues. At the end of the experience, EmotionAdvisor delivers a personalised report that allows users to make better financial decisions based on how they feel about their finances.
“EmotionAdvisor provides unique benefits to investors, financial advisors and banks,” explains Tim Llewellynn, CEO of nViso. “Investors can set priorities more easily and make more confident financial decisions knowing how they and their families feel about money. Financial advisors are able to attract new leads and better engage clients with tailored advice based on their emotional responses to investment decisions. Finally, banks can use this technology to position themselves as disruptive innovators and attract new client segments such as millennials,” he adds.