07.5.2019 – Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Lean Methodology consists of three tools designed for entrepreneurs building new ventures:
- The Business Model Canvas – to write down all the hypotheses about a new business;
- Customer Development – a process for testing those hypotheses outside the building;
- Agile Engineering – to rapidly build minimal viable products to test product/market fit.
These tools tell you how to rapidly find product/market fit inside a market, and how to pivot when your hypotheses are incorrect. However, they don’t help you figure out where to start the search for your new business.
Read the complete article on steveblank.com
Picture: the market opportunity navigator from the book “where to play“