How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

07.5.2019 – Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Lean Methodology consists of three tools designed for entrepreneurs building new ventures:

These tools tell you how to rapidly find product/market fit inside a market, and how to pivot when your hypotheses are incorrect. However, they don’t help you figure out where to start the search for your new business.

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Picture: the market opportunity navigator from the book “where to play