EPFL Innovation Park Workshop
How to outperform competition with Design?
25 May 2018 /1.30 – 5.30PM / Room Uranus, Building D
Why design is a key resource to help startups to grow?
Design can play a major role in innovation, competitiveness and start-up performance. With increased competition, startups depend on user engagement for their products and need design to differentiate themselves, improve media coverage, and increase user loyalty. Thus, design becomes a key resource to create simple, meaningful, and rewarding experiences for clients.
Make the difference by using design practice in an effective way!
In this workshop you will learn the various use of design and practice how to adopt a user-centered approach to improve user experience, then understand how to integrate design in the business process. It includes a hands-on learning that participants can apply immediately for their own use.
- Laurent Soldini – Industrial designer, independent and project manager at R&D department (ECAL)
- Patricio André – Service designer, co-founder of primitive
The workshop will be held in English and limited to 30 participants.
- Björn Ignell – Marketing & Course Manager – Fast Track Training Programs