• Date:

Brown Bag Lunch @La Forge

Brown Bag Lunch

Monthly meet-up at the startup space of EPFL Innovation Park
Wednesday, November 22nd:

Brand storytelling –
Thinking beyond products and services

with Youri Sawerschel, Founder creativesupply.ch

What is the value of storytelling? How can a good story boost your business? And, more practically, how to create the perfect brand story? Youri Sawerschel, Founder of Creative Supply, will give a fresh perspective on brand storytelling. In this fast-paced session, you will learn about startups such as Freeletics, Shinola or Transferwise which have grown leaps and bounds thanks to storytelling. You will also get an introduction to the Brand Story Canvas, a powerful tool to create compelling narratives for small and big companies alike

Time: 12.15 – 13.15
Where: Conference Room, La Forge

Please RSVP: caroline.graf@venturelab.ch

Youri Sawerschel is the Founder of Creative Supply, a strategic branding agency based in Zurich. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a visiting lecturer at ESSEC Business School in Paris and Geneva School of Business (HEG).