A targeted communication approach to drive business outcomes
Global public relations agency Weber Shandwick will present you how a targeted communications approach can help drive business outcomes.
Working with companies such as Sophia Genetics, Weber will explain how to achieve impressive results in driving visibility and thought leadership for your company as well as in implementing specific initiatives to support your legislative and regulatory objectives.
As case studies, they will also share some of the programs they have put in place to drive customers awareness and engagement, with a focus on moving beyond product attributes to find the relevant and emotional connection to audiences.
We believe this will be an informative session that will provoke ideas on how your communications could help support your businesses as you look to grow during your formative stage.
- Learn about the importance of third party endorsement
- Discover how a public relations program can help you achieve business/media recognition, drive business leads, partnerships and acquire talents, strengthening access to market and reputation/influence
- Learn about audience mapping, positioning, message building and storytelling
- See how to activate your business story through media relations and thought leadership initiatives
- Learn about the importance of creating moments/movement and not focusing on the product
- Go through different case studies
- See how Weber Shandwick could help you secure your audience’s interest
The workshop will be held in English.
Bio of the Workshop leaders:
A communications professional with ten years of experience, Damini leads key global clients including Abbott, Merck and Preglem. As part of the corporate healthcare team, she works closely with experts from across the network on strategic development and execution of campaigns. Prior to working with healthcare clients, she managed consumer brands like Nestlé, Nespresso and Richemont. As part of the Global Lead Team for Nespresso, Damini managed a network spanning more than 30 countries.
Before moving to Switzerland, Damini worked with clients from the private and nonprofit sectors in India, where she was with Burson Marsteller for nearly five years, leading campaigns for clients in the Finance, Telecom and Technology space. Her key clients included Baring Private Equity Partners, IFFCO-Tokio General Insurance, Royal Bank of Scotland, Indian Fine Art Fund, Microsoft, Motorola, HP, and the Almond Board of California.
Her key areas of specialization include disease awareness campaigns, consumer activation, corporate reputation, campaign management, training and advocacy.
Prior to completing her post-graduation in communications, Damini worked with the development sector on sustainability and communication projects.
Alphonse is a corporate and public affairs specialist with experience in global and European regulated markets, working on financial, energy, and environmental policy issues. He joined Weber Shandwick Switzerland as part of the healthcare team to provide corporate communications support in implementing international campaigns for prestigious pharmaceutical companies.
Having built and managed digital and corporate communications channels at BNP Paribas, Alphonse has strong expertise in financial institutions and extensive knowledge of the banking and financial services sector. He also has solid agency experience, having worked for both Burson-Marsteller and APCO Worldwide. In his most recent position at APCO Worldwide in Brussels, he was a public affairs consultant providing international clients with tactical advice on the right strategic approach to engage and build relationships with the European institutions and global stakeholders to manage clients’ reputation and interests.
His core skills include government and public affairs, external and crisis communication, campaigns and issues management, regulatory affairs, reputation, CSR and social media.
Alphonse is a French citizen who holds a Master’s degree in Management from the EMLYON Business School. French mother tongue, he speaks fluent English and Spanish.
More info at webershandwick.ch
March 1st (room Uranus, Building D) – 8:30 – 10:30 AM
Limited to 25 participants: CEO, heads of coms
First come, first served
Don’t wait too long to sign up, the places will go fast!